Photographer: Studio Elle

Capturing an extraordinary moment in time to treasure

Studio Elle is a professional photographic studio with a twist. Situated on 8 Gemsbok Street, Hutten Heights, Newcastle, we offer photographic services to the community and various industries in and around Newcastle. The studio covers everything from ID photos to studio portraits, family, newborn, pregnancy and engagement shoots. “We specialise in wedding photography and offer tailor-made packages to suit the needs and budgets of our clients. We also cater to the freelance photographer, as well as the discerning photographer. Not only do we print photos, we also create wedding albums, canvasses and photo novelties for photography fanatics,” said Jacques Breedt of Studio Elle. Studio Elle has become well-known for their school photos covering schools from Estcourt to Pretoria. Our team can create those special moments into timeless memories. “We bring expertise, enthusiasm and originality to every session to make sure we capture your true essence on the day of your shoot.”

What does it take to be successful in this career?
“Meet clients, take photos, edit, eat, sleep, and repeat! It takes dedication and an artistic fl air. You have to be a peopleperson capable of thinking outside the box. After all, you are only as good as your last photo!” It takes a lot more than quality gear and a creative eye to make it as a professional photographer. The number one attribute in this challenging environment is perseverance. You have to work hard and be consistent. Offering a service your competitors aren’t or exploring a niche no one has tapped into will help you stand out from the crowd in the fi eld of photography. The most successful photographers aren’t just photographing things of interest in a random way; they are constantly researching the market, honing their skills and building their business every single day. “I love what I do; it’s the reason why I can’t go to bed at night and the reason why I jump out of bed in the morning. It’s all about passion!” he exclaimed.

What do you have to study, both at secondary and tertiary level, to qualify for this career? How many years of study does it take to qualify and what advice can you give to students who are interested in the fi eld?
“It really depends on the type of photography you want to pursue. The thing about photography is that you are judged by the quality of your work, not by the degree you have, or what classes you’ve taken.” Taking classes is a good way to learn about the technical aspects, while having your work critiqued, but nothing beats real world experience.“Another thing to remember is in order to be successful, you need to have your photos stand out,” said Jacques. “You need to have a unique perspective.” It isn’t about the money; it’s about the passion of taking photographs and having your work seen.“Being in the Industry since 1986, I have seen a lot and learn something new every day. I would advise aspiring students not just to study the art of photography, but to have something to fall back on like graphic designing or journalism. Taking photos all the time it is the best way to learn.”

What are the benefits of running a business in a growing economy such as Newcastle?
“Newcastle is ideally situated for my photographic business. There are a lot of potential customers who need a creative photographer like myself to photograph their weddings, family photos or school photos. This is only one of the benefits of running a business in Newcastle.” Photography is a fulfilling hobby and a rewarding career. “To paint with light and capture a moment in history that will never be repeated again is a privilege and a huge responsibility. However, the greatness of a photo is to look at it in years to come and say remember when…” concluded Jacques.

For more information on the services Studio Elle offers, visit www. studioelleexpress. or www.

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